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Account Director, SEM and SEO

Reference Number: ESP 1659
Location: New York, NY

Our client is a global digital agency that specializes in working with luxury fashion and beauty clients such as Dior, Louis Vuitton and L'Oreal. The maintain a laid back corporate culture while providing best in class digital marketing services for their clients.

The Account Director will be responsible for the overall client relationship and account performance, striving to ensure that client expectations are met and exceeded on all fronts, including:

  •  Account management
  •  Search Marketing strategy & category management
  •  Media planning & buying
  •  Performance, analytics & reporting
  • Media & competitive landscape tracking

This person will manage an Account Team consisting of 4-5 direct reports for specified brands or Clients reporting directly to the Senior Account Director.

Responsibilities will include but are not limited to:

Account Management

  • Oversees the client relationship with brands and is well-versed in the Client’s company culture while possessing an in-depth knowledge of the Beauty sector and search habits specific to each category within beauty.
  • Leads all strategic search marketing planning, including category deep-dives, search marketing insights and trends, objectives, tactics and budget proposals across a multitude of platforms, including Google, Bing, Amazon Marketing Services, YouTube, Pinterest and Criteo (formerly known as HookLogic)
  • Provides strategic brand direction to Marketing & partner agencies for media planning, content & website development based on consumer search insights and trends.
  • Leads ongoing client status meetings and quarterly performance reviews, as well as Executive presentations.
  • Guides the SEO team for the client, including identification of key territories for optimization.
  • Serves as primary point of contact for clients, partner agencies & search engines.
  • Remains abreast of industry news, digital media innovations, as well as clients’ competitor activities to proactively inform changes in strategy & media planning.
  • Responsible for maintaining the relationship with Search Engines on behalf of the client via regular status updates.

Team Management

  • Effectively communicates strategic vision, search engine marketing & campaign objectives to the Account Team for execution.
  • Motivates, leads, and manages internal team of Account Managers and Analysts on day to day responsibilities associated with the assigned accounts, including creation of ad copy & keywords, analysis, optimizations, reporting & billing.
  • Directs the SEO team on client requests for SEO optimization, keyword research, troubleshooting of technical issues.
  • Manages overall team meetings, oversees team workload and delegates tasks and deliverables.
  • Develop, implement, and manage department processes regarding training, development, project execution and delivery, and client relationship management.
  • Fosters a positive yet challenging environment of teamwork, collaboration and intellectual curiosity to exceed client goals & expectations.
  • Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members.

If you would like to set up a time to discuss this opportunity, please contact jennifer@epicsearchpartners.com

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