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Associate Director of Search

Reference Number: ESP 1693
Location: New York, NY

 

Our client is looking for an Associate Director of Search. The right candidate will bring a proven track record of success in SEM, SEO or both, and be passionate about the arts and be excited about helping arts clients use search to grow their businesses. Our client helps the arts flourish by partnering with the country’s leading cultural institutions to help them build audiences, engage community and market smarter. They have been one of Crain’s 100 Best Places to Work in NYC.

Responsibilities Include

Building and managing a portfolio of search clients.

Developing and executing paid and organic search strategy for clients.

Conducting performance testing and compiling reporting for search campaigns.

Continuously optimizing and communicating critical performance metrics.

Recommending new ideas and innovations to improve performance driven from research, competitive intelligence and analytics.

Reporting on results to clients including via reports and occasional PowerPoint presentations.

Assisting team members in support of their accounts, as needed.

Ensuring you stay up-to-speed on search industry best practices across platforms include, but are not limited to: Google Ads, Google Search Console, Kenshoo, Google Analytics, Google Tag Manager, Bing, Yahoo, and SEO.

Working with team members, freelancers, and vendors to support your client’s needs.

Writing for company blog is encouraged.

The Ideal Candidate Possesses

A passion for the arts.

Minimum 4 years of search experience including directly managing Google Ads account(s).

Proven track record of search success.

Exceptional writing and client communication skills.

A sense of humor.

Flexibility and openness to grow and take on new projects/tasks/roles and work in an

ever-changing and growing company.

An analytical mind; you’re a left-brained and right-brained thinker.

Comfort and facility with numbers.

Strong facility with Microsoft Excel, PowerPoint, and Word.
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