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Associate Director, Paid Search

Reference Number: ESP 1733
Location: New York, NY

Our client is a leading full service integrated digital marketing agency dedicated to bringing innovative and consumer centric solutions to their clients. They are looking for a Associate Director of Paid Search to be an expert on all aspects of clients Paid Search Campaigns 

The Associate Director of Paid Search should have management qualities and experience to be able to mentor each of the positions under them. The role requires experience in both e-commerce and retail verticals, advanced technical knowledge of SEM technology, a creative energy, and a passion for working in performance driven environments while fostering strong work ethic within the team.

Responsibilities:

  • Oversight on client performance based programs - Orchestrate large-scale SEM programs
  • Create strategic vision for all SEM campaigns
  • Collaborate with Display Directors on integrated media solutions
  • Manage a team that analyzes the results and provides recommendations
  • Manages Vendor relationships
  • Manages bid management strategies
  • Work on advances analytics
  • Presents QBR/Monthly/Weekly and ad-hoc documents
  • Responsible for media objectives and strategies that achieve client goals
  • Communicate changes to teams relating to tracking methods
  • Advises clients how to use metrics and integrate them with the overall platform

Requirements:

  • Strong understanding of SEM technology
  • Extensive knowledge of Google Analytics/Adobe Analytics
  • Experience with ROAS, ROI, and CPA Goals
  • Understands relationship between SEM and SEO
  • Forecasting experience 
  • 2+ years of team management experience 
  • Strong Experience using search engine and bid management platforms
  • 5+ years SEM experience
  • Strong communication skills
  • Experience with large SEM budgets 
  • Highly developed organization skills 
  • Bachelor's Degree

Preferred Skills/Requirements:

  • Excellent organizational skills
  • Ability to work with MS Office product suite including PowerPoint/Excel 
  • Ability to manage multiple priorities 
  • Ability to meet tight deadlines
  • Availability to travel up to 30% of the time
  • Ability to teach complex systems  
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