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Associate Team Director of Digital Advertising

Reference Number: ESP 1694
Location: San Francisco, CA

Our client is looking for a hands-on Associate Team Director of Digital Advertising Services with at least 5-7 years of experience managing medium to large campaigns (B2B and B2C). Our ideal candidate is someone who has expertise working with SEM campaigns and strategy and is able to partner with clients to own and grow their accounts and strategies. Ideally, this person also has at least 1-2 years of experience managing and growing other team members. Our client places a lot of value on a very positive workplace where folks encourage and educate each other and lend a hand when necessary.

Job Duties:

· Lead account strategy and partner with clients as a trusted consultant; educate and inspire team members to do the same.

· Manage members of the team on execution and strategy.

· Confidently, competently, and efficiently launch, manage and strategically optimize paid search campaigns across a diverse client base.

· Analyze campaign data and provide meaningful, actionable insights.

· Effectively communicate strategy and results to clients in reports and meetings—not just performance of keywords and ad copy, but rather, articulate insights on creative solutions, landing page strategy, and effectiveness of strategy beyond SEM-centric minutia.

· Continually and thoughtfully educate yourself and help lead the team on strategies and best practices in SEM and paid advertising.

· Assist in other online marketing initiatives such as media buying; help team members develop into similarly multi-disciplinary experts.

 

Skills/Qualifications:

· The ideal candidate will be well-rounded and want to learn—and educate others—about other areas of customer acquisition and marketing, beyond SEM.

· Ability to influence client decisions and will have comfortability accompanying the sales team on pitches.

· At least 6-8 years of experience in online marketing with an emphasis in SEM, ideally managing campaigns with $750k - $1MM or higher monthly spend, and some B2B experience is a must.

· Superb communication skills - written and oral, presentation skills are key for this role – as is speaking to clients in their own language.

· Skilled at keyword research, writing compelling ad copy, efficiently building out organized campaigns—have an opinion of what else goes on the list of "important SEM qualifications.”

· Highly analytical in both thinking and hands-on experience with tools like Google Analytics and other tools.

· High-end Excel skills: coding, using advanced formulas and pivot tables.

· Must love dogs.

 

Desired Qualifications:

· Knowledge of and experience working with other channels, i.e. Paid Social, Programmatic, Mobile Advertising

· Previous account manager/ team manager experience

· Hands-on experience with Tableau, Domo, Looker, or similar visualization tools

· Hands-on experience with bid management tools such as Marin, Kenshoo, etc.

· Proven optimization strategy and able to articulate insights

For more information, please contact jennifer@epicsearchpartners.com and reference job ESP 1694.

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