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Director of Programmatic

Reference Number: ESP 1670
Location: New York, NY

Job Overview:

The Director of Programmatic will be responsible for the strategic planning, architecting, activating, and optimizing of programmatic media across multiple channels, platforms and devices including display, video, mobile, and native advertising to support our clients’ direct response digital campaigns. This includes buying operations that include setup, budget management and campaign optimizations to ensure client KPIs are achieved. This role requires a deep understanding of programmatic media buying and experience executing campaigns leveraging a DSP (such as DBM, The Trade Desk, Turn) and/or other digital bid management systems.

Responsibilities:

  • Work with Digital team on crafting digital media recommendations, research, campaign implementation and reporting/analysis
  • Serve as the tactical programmatic media lead on specific agency accounts
  • Evaluate inventory sources, data, analytics solutions and technology platforms options in marketplace
  • Execute and optimize programmatic media campaigns, overseeing campaign budgets and pacing and making continual adjustments to creative, targeting, and bidding to ensure client goals are achieved
  • Ability to craft and present strategy, learnings and programmatic optimization recommendations to internal account team, as well as to clients and agency executives in verbal and written form
  • Analyze media spend datasets to create weekly reports and communicate campaign status and progress to internal teams
  • Ability to troubleshoot campaign support issues
  • Manage and own relationships with vendors and third party services
  • Understand and implement tracking through URL parameters and adservers (i.e. DCM)
  • Work with key platform partners, focusing on ad product & creative innovation, audience and data strategy, use of PMPs, and measurement and attribution opportunities

Qualifications/Key Skills:

  • Four-year college degree or equivalent work experience; Marketing, Mathematics, Statistics, or Finance is a plus
  • 5+ years of experience in digital media buying and/or planning, including:
  • Experience analyzing data and program measurement and analysis
  • Strong analytical thinking and written, presentation, analytical, quantitative and verbal skills
  • Proficient working with Microsoft Office applications; strong Excel and PowerPoint skills
  • 2 years of people management experience
  • At least 2 years of hands-on self-service bid management platforms and active self-service Programmatic campaign management at an agency or trading desk platforms
  • Online direct marketing channels (DSPs, DMPs, etc.)
  • Online trafficking experience with Adservers (DCM preferred) and experience using pixels and coding URLs for campaign tracking
  • Familiarity with viewability measurement (MOAT, DCM) and Analytics (GA) a plus
  • Organized, detail oriented, and highly focused with the ability to meet tight deadlines in an exciting, fast-paced work environment

If you are interested in this opportunity, please reach out to jennifer@epicsearchpartners.com.

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