home
Menu

Director, Paid Media

Reference Number: ESP 1746
Location: New York, NY

Our client is a leading full service integrated digital marketing agency dedicated to bringing innovative and consumer centric solutions to their clients. They are looking for a Director of Paid Media to be an expert on creating a strategic plan across multiple media.

The Director of Paid Media orchestrate a strategic mix of solutions across social media, programmatic display, content relationships, paid search, data strategies, mobile opportunities and more as the digital landscape continues to evolve. The Director of Paid Media must have an appetite for new technology, emerging media, and strive to embrace the passion the consumer has for our client’s brands.

Responsbilities

Placement and Planning
  • Strong storytelling that limits complexity
  • Understanding of the client’s business goals
  • Monitoring KPI developments
  • Directing digital investment allocation by activation channel.
  • Engagement with Strategy to help define target audience, messaging and marketing mix.
  • Creating an operations strategy for connecting strategic teams and client strategy with investment/activation.
Activation
  • Ownership and creation of team processes for activation by managing Clients, OMG stakeholders, Platforms and Publishers.
  • Oversight of formats, screens and inventory selection
  • Ensuring creative/message alignment with external teams and PR agencies
  • Developing single points of contact for tactical KPI performance.
  • Excellence in portfolio allocation and resource management
  • Maintains transparency with clients
  • Development of a strategy to convert employee, client and operational successes to larger organization.

Reporting 

  • Assuring reporting deliverables tied to business goals
  • Accountable for client and OMD understanding and digestion.
  • Working with Performance Management to create impactful reporting processes and structures.

Requirements:

  • Graduate of a four-year college or university.
  • 5+ years of integrated media planning experience.
  • Experience meeting large clients goals
  • Experience with multi-brand environments
  • Understanding of both Brand and Performance marketing
  • Ability to create and execute a holistic channel approach to planning.
  • Experience collaborating with media owners, agency business units and creative agency partners.
  • Proven leadership skills and experience managing a team.
  •  Ability to grow and develop talent.
  • Advanced knowledge of media fundamentals and an ability to educate at all levels.
  • Strong comfort level with data, analytics and measurement.
Back to top