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Media Buyer, Display and Paid Social

Reference Number: ESP 1705
Location: Denver, CO

Our client is seeking a driven, detail-oriented, full-time digital Media Buyer to manage all aspects of executing and analyzing various clients’ display and paid social media campaigns. The Media Buyer serves as the day-to-day client contact for display and paid social efforts. Responsibilities include managing implementation & launch, ongoing optimization, analysis and recommendations. The person will be accountable for trafficking precision, project management, and improving the performance of media campaigns through partner expansion, creative and audience optimization, and bid and budget strategy. It will provide the opportunity to master various aspects of media buying and planning, across display media, social media, creative analysis, and more. This role requires a team player who is hard working, self-driven and passionate about digital advertising.

Areas of Responsibilities:

  • Maintains a positive working relationship with client while clearly communicating the value of overall display and paid social efforts
  • Identifies and presents new opportunities and areas for growth to client to improve their display & paid social programs
  • Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
  • Reviews all Tableau reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling
  • Manages budgeting on a daily, weekly, monthly, and quarterly basis
  • Leverages and maintains strong relationships with media partners, works with partners on an ongoing basis to consult on status and performance of campaigns
  • Manages ongoing account optimization, tests, creatives, and progressive targeting tactics
  • Fully executes multiple clients’ media plans from trafficking to technical troubleshooting to optimization to management
  • Develop client presentations and present to the client when needed
  • Creates and executes ongoing testing plans for ad copy, ad units, creative, landing pages, industry betas, etc.
  • Serves as a mentor/coach to Coordinators
  • Onboard new clients from the ground up including account creation, billing, pixeling, audience creation and QA

Desired Background and Skills:

  • 1.5+ years of client-facing experience within display and paid social
  • Bachelor’s degree (BA/BS) in Marketing, Business, or related field
  • Hands on experience in campaign trafficking, development, execution, and optimization across Campaign Manager and Ads Manager
  • Academy for Ads certifications desired
  • Demonstrated analytical skills
  • Experience with 3rd party management tools, preferably Kenshoo Social and Google’s Campaign Manager
  • In depth knowledge of Microsoft Excel, PowerPoint, and Tableau
  • Excellent interpersonal skills, including both written and verbal communication; comfortable talking on the phone, emailing, and seeking answers to questions in a timely manner
  • A self-starter with strong multi-tasking ability and close attention to detail
  • Eye for creative and ad copy
  • Ambition and drive to produce great results for clients
  • Understanding of responsibility and willingness/desire to go above and beyond given tasks
  • Ability to work under pressure
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