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Paid Search Strategist

Reference Number: ESP 1787
Location: New York, NY

 

Responsibilities 
● Demonstrate a working knowledge of SEM, including best practices; experience using standard research tools such as Google Ad Words, SEMrush, etc  ● Assist in the creation of Paid Search campaigns using Google Ads, Bing AdCenter, as well as Amazon Shopping ● Oversee bid recommendations, execution details, and budgets. Analyze search volume, and make recommendations ● Support the Paid Digital (Search and Display) team by providing data analysis and reporting insights ● Produce analytical reports that provide the client with insight on efficiency of campaigns ● Pull and analyze competitive information and research ● Analyze and work with team to optimize media mix across all channels based on performance data ● Create and ensure accurate reporting based on client KPI’s ● Monitor & analyze paid search data, via daily, weekly, monthly reports, or on an ad hoc basis to achieve maximum ROI in paid search campaigns ● Knowledge, Skills and Abilities: ○ Understanding the principles of digital & programmatic advertising, as well as an understanding of media concepts and terms, creative and budget requirements ● Knowledge of media tools: MRI, Nielsen, AdWords, Google Analytics ● Seeks to understand the campaign strategy and gain competitive knowledge. Understands media goals, objectives & strategies for ad campaign. Qualifications 
• 2-3 years' experience working in Paid Search • Hands-on experience planning/buying across Google and Bing using tools such as Google Ads, Bing Ads, and Google Analytics • An in-depth understanding of Pay-Per-Click (CPC) campaign management and optimization practices • Certification in Google Ads and Google Analytics  • Excellent verbal and written skills • Superior critical thinking and quantitative analytical skills • Deadline and detail oriented, with the ability to handle multi-faceted task lists • Proficient in MS Excel, PowerPoint and Word • High-energy, positive, team-first mentality

Our client specializes in bringing advanced data driven decisioning to ensure that all paid and non-paid media programs are executed to achieve clients specific goals. They were founded in 2003 by people who held management positions at other media agencies and saw that smaller/medium sized marketers were underserved by the big agencies and small media agencies were focused exclusively on tactical solutions. 

Our client has a very unique culture of teamwork, caring and versatility. It’s like no place you’ve ever seen. They feel like a family and support those around them. They also leave work on time. Every day

Responsibilities 

● Demonstrate a working knowledge of SEM, including best practices; experience using standard research tools such as Google Ad Words, SEMrush, etc 

● Assist in the creation of Paid Search campaigns using Google Ads, Bing AdCenter, as well as Amazon Shopping

● Oversee bid recommendations, execution details, and budgets. Analyze search volume, and make recommendations

● Support the Paid Digital (Search and Display) team by providing data analysis and reporting insights

● Produce analytical reports that provide the client with insight on efficiency of campaigns

● Pull and analyze competitive information and research

● Analyze and work with team to optimize media mix across all channels based on performance data

● Create and ensure accurate reporting based on client KPI’s

● Monitor & analyze paid search data, via daily, weekly, monthly reports, or on an ad hoc basis to achieve maximum ROI in paid search campaigns

● Knowledge, Skills and Abilities:

○ Understanding the principles of digital & programmatic advertising, as well as an understanding of media concepts and terms, creative and budget requirements

● Knowledge of media tools: MRI, Nielsen, AdWords, Google Analytics

● Seeks to understand the campaign strategy and gain competitive knowledge. Understands media goals, objectives & strategies for ad campaign.

Qualifications 

• 2-3 years' experience working in Paid Search

• Hands-on experience planning/buying across Google and Bing using tools such as Google Ads, Bing Ads, and Google Analytics

• An in-depth understanding of Pay-Per-Click (CPC) campaign management and optimization practices

• Certification in Google Ads and Google Analytics 

• Excellent verbal and written skills

• Superior critical thinking and quantitative analytical skills

• Deadline and detail oriented, with the ability to handle multi-faceted task lists

• Proficient in MS Excel, PowerPoint and Word

• High-energy, positive, team-first mentality

 

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