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Paid Social Lead

Reference Number: ESP 1741
Location: New York, NY

Our client is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands. A trusted partner with an in-depth understanding of consumer behavior, our client reshapes brand strategies to meet the fast-paced demands of the convergent world with a focus on exceeding the client’s business objectives.

The Paid Social Lead is responsible for the implementation and execution of Paid Social campaigns in line with the agreed activation strategy. This role maintains, develops and exceeds client performance targets.

Key Accountabilities:

  • Ensures Paid Social campaigns achieve expected performance targets
  • Monitor and optimize Paid Social campaign implementations
  • Manage daily spend in line with targets and monthly budgets
  • Liaison with experts from other teams including organic search, paid search and display
  • Create and execute media plans that exceed client goals
  • Develop a strong relationship with partners and technology suppliers
  • Provide client communication that details performance and return on investment through regular campaign reporting and analysis
  • Collaborate with other channels to ensure a cohesive approach is taken to achieve client goals
  • Mentor junior staff, helps to manage their projects and day-to-day activities ensuring all team tasks are executed on time and meet/exceed client expectations and campaign requirements
  • Builds strong relationships across client services team and with client.
  • Assists with meetings, QBRs as needed
  • Create internal/external written POVs and case studies to communicate complex subjects
  • Ensure operational excellence is delivered across their assigned team

Qualifications:

  • Detailed knowledge of Paid Social marketing techniques and platform buying tools
  • Understanding of performance metrics
  • Ability to spot trends or discrepancies.
  • Fluency with Microsoft Office
  • Ability to manipulate, analyze, and interpret large quantities of data
  • Strong QA abilities
  • Strong organizational skills, project management skils, and task delegation
  • Excellent communication and presentation skills both verbal and written
  • High levels of integrity, autonomy, and self-motivation
  • A strong numerical and analytical background
  • Media planning and presentation experience
  • 2+ years of paid social experience 
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