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SEM Media Buyer

Reference Number: ESP 1786
Location: New York, NY

SEM Media Buyer

Search – New York, New York

Our client is a rapidly expanding online performance marketing and technology organization specializing in eCommerce. 

Our client strives to build the most successful and innovative advertising online campaigns for consumer products using cutting edge fintech and machine learning. This client wants amazing people to help us with our continued global growth in marketing, eCommerce and financial technology and machine learning. If you love marketing, eCommerce and technology join us.

DUTIES AND RESPONSIBILITIES:

  • Create, maintain and grow large scale Pay-Per-Click campaigns in both AdWords and Bing Ads (search and display), across multiple accounts
  • Conduct audits of client accounts to identify areas for optimization and improved performance
  • Analyze your media buys and associated metrics on a daily basis to ensure profitability.
  • Proactively optimize your campaigns by adjusting advertisements (creative) and all other levers at your disposal such as: rates, placements, day-parting, geo-targeting, etc. to ensure that CPA goals are met.
  • Set-up and monitor advertising campaigns using ad tags or site-served creative.

REQUIREMENTS:

  • 2 years experience (minimum) with Digital Media Buying 
  • Strong knowledge of PPC Advertising in both AdWords and Bing Ads. (Adwords Certification a major bonus)
  • Experience managing high volume/spend campaigns within Adwords/ Bing
  • Strong knowledge of Google Analytics
  • Strong knowledge of conversion rate optimization (CRO) and A/B split testing
  • Bachelor's Degree in Marketing, Advertising, Economics, Business Management or any other business related field strongly preferred.
  • Knowledge of Photoshop basic design skills.
  • Ability to analyze performance data and marketplace research and create actionable next steps.
  • Ability to perform in a fast paced environment.
  • Able to work independently with minimal supervision as well as collaboratively with management and peers.
  • Exceptional work ethic and high sense of urgency.
  • Demonstrates initiative/"hunger" and passion for digital marketing.
  • Excited to learn new things and work on the cutting edge of web-based advertising.

Perks & Additional Information:

  • Experts at advancing eCommerce
  • Exciting and diverse team, spread all around the world!
  • Fast growing agency; over 5x growth in 2018 alone
  • Early technology adopters
  • Great benefit Package
  • Education subsidy after 1 year of employment
  • Reputation in the advertising space for being professional, innovative, and disruptive
  • Opportunity to travel globally
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