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SEM Specialist

Reference Number: ESP 1710
Location: San Diego, CA

Our client is looking for an SEM Specialist who will bring in-depth knowledge of SEM best practices and a proven track-record of managing, optimizing, and growing large-scale B2C e-commerce paid search campaigns with a focus on ROI. You will leverage best-in-class paid search and PLA techniques to drive relevant, efficient traffic that exceeds target ROAS. You will work with a team of passionate marketers who are focused on delivering an exceptional experience for customers, strong results for the business, and a fun & high-performing environment.

Responsibilities:

  • Perform daily management of Google AdWords and Bing campaigns
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budgets, impression share, quality score and other account metrics
  • Provide compelling copy for ad variations
  • Work with feed provider to optimize and adapt data feeds supporting business strategies
  • Perform keyword research to optimize existing content and uncover new opportunities
  • Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms.
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search
  • Develop and maintain web analytics dashboards, reports and key reporting tools

 

Position Requirements Include:

  • BA/BS, Marketing, Business Administration, Computer Science or related degree
  • Minimum 4+ years of experience in PPC marketing
  • Experience managing large media budgets (5-6 figures/mo) and exceeding aggressive monthly goals for spend, revenue, customer acquisition, and other KPIs.
  • Strong analytical and problem-solving skills, including using measurement and analyzing large datasets to gain insights and drive business decisions
  • Demonstrated ability to prioritize activities effectively; focus on critical few, communicates and aligns conflicting priorities & proposes solutions
  • Entrepreneurial mindset with track record of innovation; ability to move & pivot quickly

 Please reach out to michael@epicsearchpartners.com and reference job number ESP 1710 to learn more.

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