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SEO Director

Reference Number: ESP 1775
Location: Houston, TX

SEO Director/Manager

Responsibilities:

  • Manages a team of organic search marketers
  • Maintains the agency’s high client retention rate by developing and fostering long lasting client relationships
  • Leads the SEO team in the continuing development of up-to-date SEO best practices & strategies
  • Provide SEO thought leadership, innovation, process improvement initiatives to the firm and its clients
  • Directs team to manage client expectations, deliverables and timelines
  • Drives cross-team planning and strategies for all assigned clients
  • Responsible for the optimization of key client accounts
  • Works directly with clients to plan & implement online campaigns & SEO strategies that align with client KPIs and marketing goals
  • Regularly creates, analyzes and presents insightful and actionable SEO performance reports for client’s website(s)
  • Direct, participate in and report findings of comprehensive client Website Audits & Competitive Search Analyses
  • Manages team that creates, proofs and posts web copy, content documents and online marketing efforts including email campaigns
  • Models the way for the SEO team to stay on top of SEO industry changes, social trends and search engine updates
  • Mentors team members on SEO best practices & strategies and account management techniques
  • Effectively prioritizes efforts to focus the team on delivering on the most important things tracks and reports on program results, data analysis and participates in regular client calls

Skills:

  • Organizational Agility  can marshal resources to get things done, is resourceful to accomplish goals. Ability to be scrappy and get into the “nitty gritty” with the team as needed.
  • Time Management – uses time effectively/efficiently, prioritizes projects, gets more done in less time.
  • Communication Skills – speaks and writes clearly and articulately without being over verbose or talkative. Great listener.
  • Presentation Skills – skilled in presenting and having command with senior level clients and large rooms of people.
  • Action Oriented – enjoys working hard, full of energy for new challenges, seizes opportunity
  • Learning on the Fly – learns quickly when facing new problems, relentless learner, open to change, improves, enjoys challenges and finding solutions.
  • Creativity – comes up with new and unique channel and business ideas, and always adds value.
  • Strategic Thinking – able to see and communicate the big picture in an inspiring way. Proven ability to deeply understand a client’s business model, generate strategic ideas and effectively communicate/influence C-suite.
  • Develops Team & Others – provides challenging and stretching tasks/assignments aware of each person’s goals, constructs compelling development plans and executes them. Able to work with broad spectrum of people – senior to junior level, multiple mindsets.
  • Organization and Planning – plans, organizes, schedules and budgets in an efficient, productive manner. Focuses on key priorities.
  • Follow-through on Commitments – lives up to verbal and written agreements, regardless of personal cost.
  • Analytical Skills – highly analytical mind, able to structure and process qualitative or quantitative data and draw. insightful conclusions from it. Exhibits a probing mind and achieves penetrating insights.
  • Attention to Detail – does not let important details slip through the cracks or derail a project.
  • Dealing with Ambiguity  can effectively cope with change, can decide or act without the total picture, comfortably handles risk and uncertainty.

Requirements:

  • 6-10+ years of SEO Account Management experience at an Agency for both domestic & international clients
  • Proven history of successful SEO strategy creation and implementation
  • Proven experience leading teams (5+) with a variety of levels of experience
  • An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
  • Extensive Experience with SEO migrations
  • Experience with Google Search Console, and SEO Tools & Platforms such as Majestic SEO, Moz, BrightEdge, Conductor, etc.
  • Experience with analytics suites such as Core Metrics or Google Analytics
  • Excellent copywriting skills with a high standard of written English
  • Basic HTML and CSS competency, and ability to specify technical changes to technical/development teams
  • Excellent Microsoft Office skills, and advanced skill with Excel
  • Experience creating a personal websites a plus
  • Ability to travel – Once a quarter (may fluctuate dependent on client needs)
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