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Sr. Integrated Media Planner

Reference Number: ESP 1698
Location: New York, NY

Our client is seeking a Senior Media planner to communicate effectively with both junior and senior clients, develops media plans for clients that brings the strategy to life, prepare client presentations & performance summaries, and forecast/manage budgets.

Accountabilities:

Communications Planning and Execution:

  • Works alongside senior team to set communications objectives and strategies
  • Runs, prepares, develops, and executes media plans for specific clients and/or brands; supports the team in ensuring plans are executed in line with client processes and standards
  • Provides meaningful insight and input into existing and emerging media opportunities (through awareness of available media and marketing services vendors)
  • Oversees the consistent reporting of competitive market/media information for each brand/category

Client & Internal Relationships:

  • Excellent client leadership and management skills for media specific elements of full service accounts and ownership of media-only client relationships
  • Build trusting, collaborative relationships with colleagues both directly with your team, your clients and partner agencie
  • Establish a collaborative working relationship with the activation team to ensure a seamless hand-off and on-going communication of plan performance.

Media Activation and Execution:

  • Participates in and helps lead media planning and activations
  • Develops plan negotiations with vendors
  • Ensures and maintains constant communication between various other creative teams and ensures activation processes align with other teams/brands
  • Works with Digital Ad Operations team to develop and maintain timelines for all activation projects

 

Experience and/or Education:

  • 4+ years of offline/online/digital media management experience
  • Experience leading and developing strategies for branding and traffic driving based campaigns
  • Experience producing and presenting recommendations and launching campaigns from the ground up, including planning and execution
  • Experience creating and handling project plans, prioritizing tasks based on value to the business, and managing clients with multiple lines of business
  • Experience guiding and mentoring direct reports

Knowledge and Skills:

  • Excellent interpersonal skills (written/verbal communications, presentations, anticipate/address questions/etc.), with demonstrated ability to effectively communicate with clients of all levels
  • Experience forecasting budgets and expected results based on historical performance and communicate expectations to clients
  • Establish and maintain communications process with your team and client contacts
  • Be comfortable liaising with creative teams and external agencies where necessary
  • Stay up to date client product portfolios
  • Stay up to date with changes in the media landscape
  • Ability to solve issues where required
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