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VP of Digital

Reference Number: ESP 1730
Location: New York, NY

Our client is a leading full service integrated digital marketing agency dedicated to bringing innovative and consumer centric solutions to their clients. They are looking for a VP of Digital to be an expert on clients’ needs and be a leader on the business with the clients and within the agency. 

The VP of digital role is a leadership role as well as a managerial one. The VP of Digital sets the working style for the group, leads the strategic direction and is tasked with being a marketing partner for the clients. This individual is responsible for identifying business opportunities and solutions on a regular basis. The VP of Digital sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability.

Key Accountabilities:

Client & Internal Relationships:

  • Build trusting, collaborative relationships with clients at appropriate levels
  • Maintain client relationships at appropriate levels
  • Manage expectations of clients and deliverables
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Identifies opportunities to offer other agency service line offerings to existing clients
  • Grow business opportunities within current clients, where appropriate
  • Participates and presents in New Business efforts and presentations, where appropriate
  • Capable of effectively managing up and down the reporting structure

Strategic Thinking & Leadership:

  • Provide and/or guide strategic input for all plans internally and externally
  • Develop and maintain digital planning processes and procedures across team
  • Demonstrate problem solving and intervention when necessary
  • Understand and analyze the root causes of problems and develop ways to rectify
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Train, motivate and develop a media planning group
  • Construct and deliver accurate, honest and timely performance management documents

Communications Skills:

  • Establish and maintain communications process with clients, offline media teams, creative, etc. for each piece of business within the team
  • Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
  • Lead client presentations
  • Communicate key information about our company
  • Adapts communication style to relevant audience
  • Links communication to audience’s concerns and perspectives
  • Moves audience to desired action through clear and persuasive delivery of information

Qualifications:

  • Bachelor’s Degree
  • 8 - 10 years of digital agency experience 
  • Client service experience
  • Understanding of key research sources
  • Proven leadership ability – experience managing a search team
  • Experience in digital marketing and current knowledge of trends and innovations in traditional media
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

For more information, please reach out to peter@epicsearchpartners.com.

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