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VP of Display

Reference Number: ESP 1702
Location: New York, NY

Our client is looking for a VP of Display. The ideal candidate will live in NYC, Fort Worth, Chicago, LA, or San Diego.

The VP, Display role is a leadership role as well as a managerial one. The VP, Display sets the working style for the group, leads the strategic direction and is tasked with being a marketing partner for the clients. The VP, Display is an expert on the clients’ business and a leader on the business with the clients and within the agency. The VP, Display is responsible for demonstrating a strong working knowledge of the media space and available media research. This individual is responsible for identifying business opportunities and solutions on a regular basis. The VP, Display sets the tone for how the account is managed by assuring focus on key client objectives and delivering appropriate resources while maintaining profitability.

Key Accountabilities:

Media Planning and Execution:

  • Accountable for digital plan output timeliness, accuracy, and overall excellence
  • Lead the process of strategic media planning/execution and serve as a resource for supervisors, planners and assistants for advice and counsel
  • Demonstrate ability to utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
  • Create client savings analyses based on billing and invoices
  • Responsible for ensuring that all budgets and campaign plans are aligned with client budget parameters
  • Understand and adopt new techniques and technologies that are relevant for clients’ digital media strategies
  • Provide and discuss industry information on media, markets and related dynamics
  • Maintain relationships with media community; continue to develop publisher and higher relationships for exchange of ideas
  • May participate in the creation and negotiation of yearly client contracts and supplemental proposals and manage account profitability
  • May participate in the setting of negotiation strategies

Client & Internal Relationships:

  • Build trusting, collaborative relationships with clients at appropriate levels
  • Maintain client relationships at appropriate levels
  • Manage expectations of clients and deliverables
  • Accurately represent the client’s point of view when reviewing work, leverage this perspective when providing feedback to team and presenting to client
  • Identifies opportunities to offer other agency service line offerings to existing clients
  • Grow business opportunities within current clients, where appropriate
  • Participates and presents in New Business efforts and presentations, where appropriate
  • Capable of effectively managing up and down the reporting structure

Strategic Thinking & Leadership:

  • Provide and/or guide strategic input for all plans internally and externally
  • Develop and maintain digital planning processes and procedures across team
  • Demonstrate problem solving and intervention when necessary
  • Understand and analyze the root causes of problems and develop ways to rectify
  • Guide and assist staff to arrive at potential solutions to problems/issues
  • Ensure key information is provided to team regarding client issues, internal agency issues, changes in account status, etc.
  • Train, motivate and develop a media planning group
  • Construct and deliver accurate, honest and timely performance management documents

Communications Skills:

  • Establish and maintain communications process with clients, offline media teams, creative, etc. for each piece of business within the team
  • Direct the development of client presentations and other important communication, communication that is clear, compelling and persuasive
  • Lead client presentations
  • Communicate key information about our company
  • Adapts communication style to relevant audience
  • Links communication to audience’s concerns and perspectives
  • Moves audience to desired action through clear and persuasive delivery of information

Qualifications:

  • Bachelor’s Degree
  • 8 - 10 years of media planning experience
  • Client service experience
  • Understanding of key research sources
  • Proven leadership ability – experience managing a team of planners & supervisors
  • Experience in digital marketing and current knowledge of trends and innovations in traditional media
  • High-level proficiency in MS Word, PowerPoint, Excel and Outlook

For more information, please reach out to peter@epicsearchpartners.com.

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