Happy Cog
Diverse experience. By design.
Happy Cog
Happy Cog is a growing interactive agency of 80+ people, all working 100% remotely.
Happy Cog has been in the digital design and marketing business since the nascent days of the web. Their service offerings remain core to their mission—designed to make content sing through well-informed content strategy, research-backed design, and forward-thinking development that excludes no one.
They design, develop, and market websites and mobile apps for a wide variety of clients -- everyone from small startups, to Fortune 100s. Projects we've recently worked on have included online ordering platforms for restaurants, custom content management systems for law firms, an economic mobility research platform, and many more.
Some more of their verticals: Higher education. Enterprise. Mission-driven nonprofits. Media and publishing companies. Consumer and lifestyle brands. Technology. Healthcare. Real estate. Professional services. Breweries. Rock bands.
"Working with a diverse set of partners gives us a unique perspective. We're not constantly solving the same sorts of problems over and over. We're ever-expanding our frame of reference, which allows us to solve problems in unexpected ways."
They are looking for great people to join the team, so whether you have a wide array of workplace experience, none at all, or if you feel like your past experiences don't meet all of the following qualifications, we encourage you to still apply. Who knows, your experience might be just what we are looking for!
Manager
Paid Media
Do you consider yourself to be a problem solver and communicator? In this role you will work directly with clients and team members to understand their requirements, provide paid media leadership and guidance, and help solve problems to ensure success for our paid media clients, whether you are directly contributing on that account, or guiding a member of your team.
The ideal candidate will be proficient in the latest and greatest techniques and ad formats, but also have the ability to think strategically about projects and put together integrated paid media plans blending search, display, and remarketing, among other available channels and tactics.
You will be working to help craft strategies, working with the paid media specialists to execute our clients campaigns, and will be accountable for overall performance of the paid media team. We want someone passionate about marketing - staying on top of industry trends and ensuring that the strategies we’re developing and executing on are the best possible ones to drive results for our clients.
-
Responsibilities
● Develop and maintain paid media strategy that drives business results for our clients.
● Manage a team of digital paid media specialists, helping them to set and achieve career and work-related goals, continually grow and improve in their roles and solve problems related to their work.
● Work with senior management to establish actionable team goals.
● Help solve problems, wherever they arise. You don’t need to know the solution to every problem, but you need to be able to help the team find it.
● Collaborate with your team and leadership to continually improve our processes, including around developing keyword and campaign strategy, ad and landing page testing, and bid and budget management.
● Maintain a book of business of key accounts, which you’ll own from a client management perspective
● In partnership with our analytics & insights team, analyze and assess the performance of all clients campaigns, translating quantitative and qualitative data into actionable insights and recommendations for revising campaign strategy.
● Ensure that the paid media team is communicating regularly with clients on status, timeline, budget, deliverables, performance reporting, and competitive and landscape intelligence.
● Work with the analytics & insights team and paid media specialists to prepare weekly and monthly performance reports for both clients and internal team leads to assess performance.
● Contribute to managing the relationships with vendors, partners and other non-client specific teams.
● Work with senior management to determine staffing, team resources and client allocation to team members.
-
Requirements
- 4 years of direct SEM, display, and paid social experience, either in-house or working for another agency
- Demonstrated expertise in campaign planning, executing, strategy and reporting on platforms like Google Ads, Microsoft Ads, Facebook, LinkedIn, and Tiktok
- 2-4 years client facing and relationship management experience
- Proficiency with analytics tools G4/GA4
- Familiarity with tools Acquisio, Marin, Skai, and Search360
- Experience with DSPs: The Trade Desk, Yahoo, and SimpliFi
- Proficiency Excel and Powerpoint
- Ability to communicate strategy and overall performance to team members and clients alike
- Strong written and verbal communication skills
- Experience leading a team and mentoring team members
- Great attention to detail and time management skills
- Ability to stay up to date on industry trends and best practices
-
More About the Role
- You will have 3-4 direct reports at anytime
- There are 20-25 paid media accounts. In this role you would play a part in 4-5 of the largest accounts
- Heavy focus on managing and mentoring your team
- Average budgets of accounts is 45k/mo but can range as high as 400-500k/mo.
-
Benefits
- Health, Dental, and Vision plans
- Short and long term disability
- Simple IRA
- Life insurance
- Commuter benefits
- FSA/HSA accounts
- 3 weeks accrued PTO to start and more with tenure
- 8 Holidays per year with a winter break from Christmas to New Years
- 5 unplanned sick days/year separate from PTO
- Summer Fridays from Memorial Day to Labor Day
Meet the Leadership Team
Director of Marketing Services
Keelan Crampsey
Co-Founder and President, Marketing and Strategy
Lee Goldberg
Human Resources Manager