Posts by Peter Rouillard
Domestic outsourcing: The nationwide digital marketing talent resource
You may have heard the term domestic outsourcing or onshoring, but what is it? The practice makes fantastic use of national talent and remote technology, hiring professionals from beyond coastal areas and cities, where cost of living and salary expectations are high, and focusing on other interior areas where quality service can be acquired at…
Read MoreThe digital marketing nomad: technology, compensation and shifting norms
Let’s begin by saying this isn’t meant to sway or sell—it is meant to provoke thought, conversation and discussion on a trend that could eventually become common in many industries, including digital marketing. The pandemic, through necessity, proved that current technologies, including online conferencing platforms and project management software, were capable of enabling consistent and…
Read MoreVirtual work: It’s not going anywhere
Virtual work has become far more prevalent in the past year. Many industries, where contact was deemed unsafe or impossible, were forced to adopt the usage of remote technologies and project management software so the production of vital goods and services could be maintained—at least partially. What many businesses found was the traditional office environment…
Read MoreWhat Oracle’s Partnership with TikTok Means for Agencies
Brands look to agency partners to help build a following on the wildly popular TikTok app. But in order to meet their needs, you’ll need to ensure you have the right staff ready to lead your clients through the ins and outs of this fun new social network.
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