Washington DC

Data Analytics Lead

REFERENCE NUMBER: ESP1765

Data Analytics Lead

Washington DC

Our client is looking for a talented, detail-obsessed Data Analytics Lead with a passion for data and public affairs to join its quickly growing digital team in its DC office. This company is a leading full-service strategic communications and digital agency, with offices and staff located across the country. There is a lot of growth opportunity in the role. Over the 4 last years, the company has grown from a team of 30 employees to over 100 people.

The Data Analytics Lead will work with internal teams to manage data operations and implement data-driven strategies that support client goals. The ideal candidate will have a strong background in working with personally identifiable information (PII), experience with voter files, and familiarity with commercial databases for data enrichment. Additionally, the candidate will ideally have experience in advertising platforms, including preparing data for onboarding with tools like LiveRamp, SEMcasting, and others.

What You’ll Be Doing

  • Managing and analyzing data to support digital campaigns and public affairs initiatives
  • Collaborating with internal teams and clients to deliver data solutions that align with business and public affairs goals
  • Assisting in the development of strategies leveraging data to inform campaigns, enhance outreach, and measure success
  • Identifying trends, insights, and opportunities through data analysis to improve digital and advertising performance
  • Working with the voter file and commercial databases to enrich data and derive actionable insights
  • Creating dashboards and visualizations based on campaign performance, including CRM data
  • Supporting data integration across platforms and ensuring compatibility with tools and client systems

Requirements

  • 4+ years of experience in data management, data analysis, or digital marketing operations
  • Advanced proficiency with Excel, including formulas, pivot tables, and data-cleaning functions. Experience with SQL preferred
  • Experience working with personally identifiable information (PII), either through the voter file data or commercial databases like Acxiom and Experian
  • Experience working with data in CRMs like Salesforce, HubSpot, or Iterable
  • Knowledge of advertising platforms and experience preparing data for onboarding into tools like LiveRamp
  • Strong attention to detail and ability to manage multiple projects simultaneously
  • Problem-solving and analytical skills to derive insights from complex data sets
  • Familiarity with data security protocols and best practices for handling sensitive information
  • Experience supporting digital campaigns, including audience segmentation and targeting
  • Interest and ability in creating and managing data systems and processes
  • Excellent written and verbal communication skills to convey data insights and strategy
  • Bachelor’s Degree