New York City

Digital Media Strategist

REFERENCE NUMBER: 1107519

Digital Media Strategist

New York City

We are recruiting for an independent agency in NYC that develops and implements strategies and content for clients across the spectrum of owned, earned and paid media. This agency was named “The Most Effective Independent Agency in the World” by Effie Worldwide. They work with enterprise level clients such as Virgin Atlantic, Audi and Eileen Fisher to name a few.

They are seeking a Digital Media Strategist to join the team.  This position could fit for anyone who has hands on experience within either the google advertising platforms OR programmatic specific demand side platforms.  If you are looking to gain experience with programmatic advertising, this role is the place to start.

Duties and Responsibilities:

  • Work with Digital team on crafting digital media recommendations, research, campaign implementation and reporting / analysis.
  • Assist with all strategic media planning activities associated with assigned account(s).
  • Work with Media team and external partners to gauge media performance and KPI’s to determine the extent to which the original objectives and strategies were met
  • Gathering data to support media recommendations, utilizing proprietary planning tools and digital research systems, preparing flowcharts, media authorizations and insertion orders.
  • Analyze competitive activity in the marketplace.
  • Traffic: Issue creative assets, forms, ensure tags are tested, implemented, etc.
  • Optimize based on client objectives and agreed upon performance metrics

Knowledge, Skills and Abilities:

  • Knowledge of Digital Display Media – DSPs/DMPs, Video, Social, Google Suite
  • Understanding the principles of direct response marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
  • Proven record of success in leading full service accounts
  • Strong written, presentation, analytical, quantitative, and verbal skills
  • Superior organizational, interpersonal and management skills

Qualifications, Experience:

  • 2-3 years experience working in either the google advertising platforms or programmatic demand side platforms
  • 2 years direct client facing and relationship management experience
  • Good knowledge of the digital media landscape for direct response campaigns
  • Bachelor’s degree
  • Demonstrated proficiency in Excel and PowerPoint
  • Max. file size: 300 MB.