Senior Product Owner- Adobe CDP

REFERENCE NUMBER: 1153070

Senior Product Owner- Adobe CDP

Our client is seeking a Senior Product Manager to facilitate and communicate all things AEP (Adobe Experience platform) related between business teams, technical teams, stakeholders, and other business units. This is a long-term contract role with opportunity for permanent placement.

Responsibilities: 

  • Liaise between Business & Technical teams to understand requirements for Adobe CDP Platform
  • Gather Business capability requirements and use cases and translate them into actionable user stories for technical team development.
  • Understand current business processes, segments, use cases proprietary to AEP and helps define, communicate & leads future business processes
  • Support and periodically lead consultative engagements with business units and regional marketing stakeholders regarding advanced CDP segmentation, activation, personalization, email campaigns, digital advertisements and new capabilities.
  • Participate in daily Marketing calls to ensure that any CDP-related issues are resolved in a timely manner and directed to the correct point of contact.
  • Understand and manage external and regulatory constraints impacting the product, especially related to data privacy.
  • Define and document data requirements, AEP requirements and process flows/ data modelling
  • Understanding of real-time streaming pipelines, streaming analytics
  • Elicit real-time and omni-channel customer journey requirements
  • Ensure that project team has clear understanding of CDP requirements and business expectations
  • Work with QA teams to develop testing strategy, test plan, identify test cases and participate in UAT
  • Create product documentation and training material including user manuals
  • Conduct training session for a product or an implementation

Qualifications:

  • Bachelor’s Degree required (Business or Digital Marketing) Master’s degree (preferred)
  • Experience working in the digital agency or consulting firm space
  • Minimum 8+ years of experience as Business Analyst, Functional Analyst or Product Owner or Technical Analyst
  • Knowledge/experience with CDP tools like Adobe Experience Platform (AEP) or Audience Manager or any other DMP tools and marketing data streams like Eloqua/Marketo, Google/Adobe Analytics, Salesforce, Gainsight etc.
  • An agile BA with strategic, functional, technical and relationship focus
  • Understanding of Data marts, master data manager, Enterprise data warehouse, data visualization
  • Exceptional communication and interpersonal skills, with proven ability to build trust, listen, and ask effective questions.
  • Support creation and maintenance of detailed documentation – i.e., operational processes, workflows, and training
  • Max. file size: 300 MB.