Our client is seeking an experienced SEO Account Manager to help ideate, generate, and amplify their clients’ SEO & ASO initiatives. The SEO Manager will oversee a wide variety of SEO strategy including on-site SEO, technical SEO, and App Store Optimization (ASO). Beyond, the SEO Manager will be responsible for leading SEO initiatives and campaigns including working with clients’ teams, external content writers/vendors, and internal channels to ensure the integrated strategy is actualized. This role requires a keen eye to identify SEO opportunity, create an actionable SEO strategy, and then work with the client and internal teams to implement strategy.

Areas of Responsibility

• Accountable for SEO initiatives to drive traffic, engagement, and conversions, that deliver results for clients.
• Plan, develop, present, and implement SEO strategy for a variety of clients in a variety of industries.
• Lead App Store Optimization (ASO) initiatives by working with ASO experts to strategize, present, and implement strategy for a variety of clients in a variety of industries, when applicable.
• Work toward organic search optimization and ROI maximization for clients.
• Regularly perform thorough keyword research and website crawls.
• Identify key SEO KPIs.
• Analyze SEO metrics—e.g., sessions, bounce rate, and conversions—and develop actionable ongoing SEO strategy.
• Prepare and present SEO reports regularly to clients.
• Ideate content and page UX to improve conversion rate (i.e., conversation rate optimization, CRO).
• Identify audiences and develop strategies to better target identified audiences for clients.
• Identify problems and deficiency and implement solutions in a timely manner
• Suggest improvements in process and productivity optimization to Organic Media department.
• Collaborate with a variety of web developers and marketing teams and prioritize SEO work appropriately.
• Stay up to date with the latest SEO and digital marketing latest trends and best practices and communicate important updates to clients and internal team.

Requirements

• 2+ years experience doing on-site and technical SEO
• Proven success in SEO with the ability to showcase tangible results
• Ability to analyze and present SEO performance to stakeholders
• Willingness and ability to learn App Store Optimization (ASO)
• Experience navigating Google Analytics and understanding GA data to create actionable SEO strategy
• Proficiency of SEO tools like Screaming Frog, Ahrefs, and BrightEdge
• Familiarity with HTML, CSS, and Javascript
• Great time and project management
• Entrepreneurial spirit to help grow the Organic Media team
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment while focusing on the delivery of results for our clients
• Willingness to adapt and motivation to learn the latest technologically and strategies
• BA/BS or equivalent working experience

For more information, please reach out to jennifer@epicsearchpartners.com.