New York City, NY or Dallas, TX

VP of Analytics

REFERENCE NUMBER: ESP1830

VP of Analytics

New York City, NY or Dallas, TX

Our client is looking for a VP of Analytics to work in either their NYC or Dallas location. This role is responsible for both long term vision and team leadership to execute best-in-class data strategy and customer insights and analysis. We are looking for someone who is passionate about the role of data in business success. This team member will be both an entrepreneurial builder and an educator who can bring along a variety of business associates and clients into this vision. We are not seeking a data scientist, per say, but rather an analytics leader and business builder who is as comfortable speaking in front of a room as they are digging into data trends.  This individual will lead a team comprised of data engineering, data visualization, and data science.

Key duties and responsibilities.

  • Develop the short-term and long-term vision, goals, plan and measurement for the analytics organization based on market opportunities and internal and client feedback.
  • Create forward thinking and industry leading analytics capabilities, offering our clients unparalleled insight into their customer trends, media metrics and overall business success drivers
  • Further establish the agency’s proprietary analytics structure, including methodologies, framework, techniques, KPIs, metrics, test & learn processes
  • Continuously evolve the analytics roadmap, with insight from clients and colleagues, and an eye for the future
  • Establish and manage the analytics P&L for the company with a goal of long-term sustainability
  • Lead the conversation on analytics, data understanding and data action across our internal organization and directly with client contacts and the press
  • Lead a team of directors, managers and analysts in their career paths, including training, mentoring and career guidance
  • Develop trusted relationships and clear communications with internal stakeholders, executive team members and key contacts in client organizations
  • Build a scalable and repeatable system for delivering world class analytics to exceed client expectations
  • Create an organization that can conceptualize, create and implement best in class data understanding and measurement solutions
  • Effectively manage and inspire a cross-functional analytics team ranging from engineers, visualization artists, and data scientists
  • Actively participate in business development with our executive and business development director
  • Stay up to date on industry trends and deliver proactive thoughtful client- and industry-facing thought leadership about data understanding and analytics
  • Collaborate with internal technical teams to ensure accuracy of data, technical infrastructure and implementation

Requirements.

  • Bachelor’s or Master’s degree in a quantitative discipline
  • 12+ years’ experience in advertising effectiveness with a focus on consumer understanding, measurement and attribution·
  • Understanding of data privacy constraints and regulations across global markets
  • Experience with statistical methods and vendors (regression, classification, supervised and unsupervised learning, etc.)
  • Extensive experience working with offline media and digital media data; Extensive experience with TV / Advanced TV a plus
  • Extensive experience with Cloud based data warehousing (Snowflake, AWS, Big Query)
  • Extensive experience with MMM and MTA solutions required
  • Extensive experience within Retail and CPG in a marketing capacity strongly preferred.
  • Extensive experience with website analytics tools required (GA360 or Adobe Analytics strongly preferred)
  • Extensive experience with business intelligence tools (Datorama, Looker, Tableau, Avora, R, etc.) required
  • Extensive experience with a variety of different media effectiveness measurement strategies
  • Familiarity with media tagging and tag management solutions
  • Must have knowledge of 3rd party vendors and their measurement methodologies
  • Exceptionally strong analytical skills, with an ability to translate data into actionable insights and present findings to clients
  • Solid project management and organizational skills
  • Strong management and talent development skills
  • Strong client management and relationship building skills
  • Strong P&L management experience