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Search Manager

Reference Number: ESP 1704
Location: Denver, CO

Our client is looking for an experienced, full-time Search Manager to join their team. The Search Manager serves as the day-to-day client contact for search advertising efforts. This position is responsible for the initial planning, implementation, monitoring, optimization, analysis, and reporting of assigned accounts.

Areas of Responsibilities:

  • Maintains positive working relationship with client while clearly communicating the value of overall search efforts
  • Develops and executes search strategies to exceed client goals and KPIs
  • Identifies and presents new opportunities and areas for growth to client to improve their search program
  • Leads weekly/bi-weekly client calls to discuss account performance, interpretation of data, and action plans based on findings
  • Reviews all reporting metrics comprehensively, analyzes and identifies performance drivers, and communicates account health through data storytelling
  • Manages budgeting and budget forecasting on a daily, weekly, monthly, and quarterly basis
  • Manages ongoing bid optimization, evolving account structure, and progressive targeting tactics
  • Creates and executes ongoing testing plans for ad copy, landing pages, industry betas, etc.
  • Oversees risk management through proper QA of all work as documented within various search SOPs
  • Participates in agency trainings and channel roundtables by communicating POV, discussing industry news and updates, and identifying learning opportunities
  • Serves as a mentor/coach to Search Coordinators

Desired background and skills:

  • 1.5+ years of client-facing experience within the search channel
  • Hands on experience in campaign development, execution, and optimization across various search engines
  • AdWords Fundamentals and AdWords Search certified, Bing Ads Accredited Professional
  • Demonstrated analytical skills, experience using Google Analytics
  • Experience with 3rd party management tools, preferably Search Ads 360 (previously DoubleClick Search), Kenshoo, or Marin
  • Familiarity with industry tools that assist with competitive analysis, forecasting, testing, etc.
  • Proficient in Microsoft Excel used specifically for pivot tables, vlookups, and data trend analysis
  • In depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)
  • Excellent interpersonal skills, including both written and verbal communication
  • A self-starter with strong multi-tasking ability and close attention to detail
  • Bachelor’s degree (BA/BS) in Marketing, Business, or related field
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