New York, NY

Manager, Paid Media

REFERENCE NUMBER: ESP 1823

Manager, Paid Media

New York, NY

Our client is looking for a motivated, and goal-oriented account manager to join their team. You will manage all aspects of a client’s digital marketing portfolio from top of funnel brand media through bottom of funnel performance media. The platforms you will manage will include (but are not limited to) paid search, paid social, Facebook/Instagram Ads, Pinterest Ads, programmatic display, SEO, influencers, connected TV, digital out of home, Amazon Advertising, etc.

In addition to channel knowledge and management you will serve as a main point of contact for clients and build relationships with a variety of stakeholders on the client side.

To succeed in this role, you should have an in-depth knowledge of at minimum one digital marketing channel, past client management and relationship building experience, and you should be comfortable with stepping out of your comfort zone.

Key Duties and Responsibilities

  • Managing the client relationship and act as the lead point of contact for all client requests.
  • Seeking opportunities to advance the client relationship and identify new business opportunities.
  • Developing a deep understanding of each client’s business, industry, and competition.
  • Bringing strategic and innovative ideas to client engagements.
  • Ownership of deliverables, priorities, tactical execution of marketing campaigns.
  • Leading weekly client status calls, quarterly business reviews, and other client meetings.
  • Interpreting results from various analytics sources to ensure client’s goals are being met and identify areas for improvement.
  • Leading the development of integrated marketing plans across multiple channels (paid search, SEO, brand media, programmatic display, paid social, etc.).
  • Serving as quality control for all deliverables.
  • Overseeing account and data/analytics teams on a project and client basis with the goal to develop and implement integrated marketing solutions.
  • Strategizing and executing large-scale client marketing programs.
  • Participate in various aspects of new business pitches.
  • Provide weekly reporting with a focus to provide actionable insights.
  • Staying current on emerging technology changes and innovations through formal and informal study, business and professional publication consumption, networking, and participation in professional organizations; ensure account services team is educated on this information.

Qualifications

  • 3-5 years’ experience marketing in digital channels – search (organic and paid), social, display, programmatic and video.
  • Experience working with creative and development teams to produce and iterate digital assets.
  • Ability to produce cohesive media plans and go to market strategies for complex clients
  • Experience driving ROAS, lead gen and subscription-based programs.
  • Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc.).
  • Solid and proven ability to help lead a team.
  • The ability to work in a “team structure” that fosters collaboration.
  • An energetic attitude and be passionate about your career.
  • Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines.
  • Bachelor’s degree in Marketing, Advertising, Communications, or related field.