Posts by Peter Rouillard
Don’t Hire Alone: 9 Reasons You Should Be Using a Recruiting Firm
In a previous blog, we talked about the importance of using a recruiter, but we didn’t truly dig into how this asset can long-term affect your company. Aside from saving time and money with every placement, recruiting firms have access to industry knowledge and connections you may not even consider. Here are nine reasons you…
Read MoreDigital Marketing Predictions for 2022
Digital marketing is always changing, but 2022 will likely hold some massive developments. Businesses and brands must not only plan for the future of digital marketing but also be prepared to take advantage of it. We’ve summarized 11 key digital marketing predictions for 2022 and beyond. Influencers Influencer marketing was set to reach $13.8 billion…
Read MoreCryptocurrency and Digital Marketing
Let’s face it, COVID-19 changed everything. From the way we work to the way we grocery shop, our world has been changed by the global pandemic. The digital realm grew by leaps and bounds, and this is especially true for cryptocurrency. It’s grown faster than ever in the last 18 months, yet its future has…
Read MoreManaging Your Career in Digital Marketing
So you have a job in marketing, and as the world goes digital, you’re feeling pretty good about your decision to enter this ever-changing industry. But where do you go from here? Specialized roles emerge as technology grows, and it can be difficult to know how to manage your digital marketing career, especially when the…
Read MoreWorking with a recruiter: Some words of advice
Working with a recruiter can truly do wonders for your career. One, it can put you in a much stronger position than going it alone. Two, their connections can often open up hiring markets you may not have known to exist. However, just like any other service provider, you have work to do too. Candidates…
Read MoreIn-house digital marketing: Doing what works for you
Let’s take a quick look at in-house digital marketing. What are the benefits of having an internal team of digital marketing professionals that work exclusively for your organization? What are the drawbacks? We all want an expanded, efficient and effective digital presence. No matter what space we are in, our messaging needs to be clear,…
Read MoreYour Digital Marketing Team: Our Suggested Roster
A digital marketing team doesn’t just happen. And while it would be nice if the ideal team just materialized organically—sadly, it requires a bit more. First off and logically, it requires people—people with different skills, backgrounds and core capabilities—a diverse set of individuals who, when managed and led correctly, can accomplish the vast and various…
Read MoreGetting Your Teams in Sync: A Look at EOS
EOS (Entrepreneurial Operating System): What is this concept that has thousands of businesses, firms and organizations growing faster, balancing personal and professional lives more efficiently and harnessing human potential through the expert application of what many would call a few simple principles? Well, let’s have a look. EOS wants you to get better at these…
Read MoreDomestic outsourcing: The nationwide digital marketing talent resource
You may have heard the term domestic outsourcing or onshoring, but what is it? The practice makes fantastic use of national talent and remote technology, hiring professionals from beyond coastal areas and cities, where cost of living and salary expectations are high, and focusing on other interior areas where quality service can be acquired at…
Read MoreThe digital marketing nomad: technology, compensation and shifting norms
Let’s begin by saying this isn’t meant to sway or sell—it is meant to provoke thought, conversation and discussion on a trend that could eventually become common in many industries, including digital marketing. The pandemic, through necessity, proved that current technologies, including online conferencing platforms and project management software, were capable of enabling consistent and…
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