The Federal Trade Commissions Ban on Noncompete Agreements

Unlocking Potential: How the FTC’s Ban on Noncompetes Could Reshape Small and Medium Digital Marketing Agencies. The digital marketing landscape is poised for a significant transformation following the Federal Trade Commission’s recent decision to ban noncompete agreements for the majority of the U.S. workforce. This change, heralded by FTC Chair Lina M. Khan, is set…

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Digital Marketing Predictions for 2022

Digital marketing is always changing, and with that in mind, we've summarized 11 key digital marketing predictions for 2022 and beyond.

Digital marketing is always changing, but 2022 will likely hold some massive developments. Businesses and brands must not only plan for the future of digital marketing but also be prepared to take advantage of it. We’ve summarized 11 key digital marketing predictions for 2022 and beyond. Influencers Influencer marketing was set to reach $13.8 billion…

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Cryptocurrency and Digital Marketing

The potential influence of cryptocurrency on the digital marketing landscape is enormous, and blockchain technology is at play here as well.

Let’s face it, COVID-19 changed everything. From the way we work to the way we grocery shop, our world has been changed by the global pandemic. The digital realm grew by leaps and bounds, and this is especially true for cryptocurrency. It’s grown faster than ever in the last 18 months, yet its future has…

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Managing Your Career in Digital Marketing

It can be difficult to know how to manage your career in digital marketing. Where do you go from here, and what’s out there for you?

So you have a job in marketing, and as the world goes digital, you’re feeling pretty good about your decision to enter this ever-changing industry. But where do you go from here? Specialized roles emerge as technology grows, and it can be difficult to know how to manage your digital marketing career, especially when the…

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Working with a recruiter: Some words of advice

Working with a recruiter: Some words of advice

Working with a recruiter can truly do wonders for your career. One, it can put you in a much stronger position than going it alone. Two, their connections can often open up hiring markets you may not have known to exist.  However, just like any other service provider, you have work to do too. Candidates…

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In-house digital marketing: Doing what works for you

In-house digital marketing: What’s good, what’s not and doing what works for you

Let’s take a quick look at in-house digital marketing.  What are the benefits of having an internal team of digital marketing professionals that work exclusively for your organization? What are the drawbacks? We all want an expanded, efficient and effective digital presence. No matter what space we are in, our messaging needs to be clear,…

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Your Digital Marketing Team: Our Suggested Roster

Your Digital Marketing Team: Our Suggested Roster

A digital marketing team doesn’t just happen. And while it would be nice if the ideal team just materialized organically—sadly, it requires a bit more. First off and logically, it requires people—people with different skills, backgrounds and core capabilities—a diverse set of individuals who, when managed and led correctly, can accomplish the vast and various…

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Getting Your Teams in Sync: A Look at EOS

Getting Your Teams in Sync: A Look at EOS

EOS (Entrepreneurial Operating System): What is this concept that has thousands of businesses, firms and organizations growing faster, balancing personal and professional lives more efficiently and harnessing human potential through the expert application of what many would call a few simple principles?   Well, let’s have a look. EOS wants you to get better at these…

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